Everybody who’s anybody in the C Suite of top 100 brands is trying to achieve the Disney-esque Flywheel that Walt and Co. have been developing since the 1920s. It’s only right then that somebody documents the massively overachieving Brand Flywheel commanded by Kurupt FM. The pop culture brand that started…

The growth of SaaS platforms has been almost immeasurable in the last 5 years. Well, not quite immeasurable. Thankfully someones been keeping an eye on it. Phew! Software as a service (SaaS) has been the largest and fastest growing market segment since 2019, with Gartner reporting a 2020 growth forecast…

It’s 1985 and Nancy Raegen is playing to the crowd at Longfellow Elementary School. A bright eyed girl asks her “Mrs Raegen, what should I do if I’m offered drugs?”. Most of us know the answer. She uttered three little words which rivalled Nike’s as an ad slogan — Just…

The past couple of years have been a rough ride for Fintech brands. From Neobanks, to payment providers and Investment Platforms, everybody has had different dilemmas. I remember the first time I saw a Monzo card, it felt fresh, colourful and I needed an invite to get one. The kicker…